a blog about marketing, branding, and the Internet by Scott Luptowski
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Here’s something I’ve never seen before. To promote the new Showtime series “The Big C,” the network persuaded Mediaite.com to change the color of the first letter “C” in all of their headlines. The headlines are usually black, but the ‘big C’ appears in red. When a user hovers over that red C, up pops [...]
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Apple’s media event last Thursday received plenty of attention for multitasking and the other new features on iPhone OS 4. But one feature in particular – the iAd advertising platform – has incredible potential to change the way users interact with their iPhones. The Toy Story ad demonstrated some of the amazing technology now available [...]
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There’s an ad for Old Spice deodorant in the September 2009 issue of GQ that advises men to call the displayed number if they “stink at getting ladies.” When you dial the number, you’re greeted by an Isaac Hayes-esque seductive voice that forces you to choose one of two paths: are you a man or [...]
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