I’m a big fan of this promo on the Australian Coastal Watch website. It’s extremely simple yet very effective. Saying any more would ruin it, so click on this link or on the image below to check it out.
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australia
The Brisbane Times has a great article on the branding debacle faced by Kraft Australia after their disastrous attempt to brand a new version of Vegemite as hip and cool.
Kraft recently introduced a new Vegemite product that combines the taste of the wildly popular spread with cheese. The company asked consumers to name the product [...]
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