a blog about marketing, branding, and the Internet by Scott Luptowski
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A week and a half ago, the NFL made the mistake of creating a standardized logo for the Super Bowl. This ends the tradition and excitement of creating a new identity for each year’s game. From now on, each Super Bowl will use the same logo, slightly tweaking it each year for the correct [...]
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Public transportation has a dirty name in America. So how do you make using the bus and the subway seem cool, especially in an image conscious city like Los Angeles?
In what appears to be a first for a transit system in the United States, LA’s Metro is now advertising its services as if it were [...]
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The Brisbane Times has a great article on the branding debacle faced by Kraft Australia after their disastrous attempt to brand a new version of Vegemite as hip and cool.
Kraft recently introduced a new Vegemite product that combines the taste of the wildly popular spread with cheese. The company asked consumers to name the product [...]
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