a blog about marketing, branding, and the Internet by Scott Luptowski
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May 17, 2010 · 0 comments
Gourmet food carts are propping up all over the country, notably in cities like New York, Los Angeles, and Portland, OR. I recently read an article and interview over at Free Williamsburg about a New York-based mobile coffee shop called that travels around the city by bicycle. The business is appropriately named Kickstand.
Besides the obvious [...]
Tagged as: branding, food, mobile, social media
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April 27, 2010 · 1 comment
I saw a TV advertisement last night and at the end of the spot saw something that is becoming increasingly common in advertising: displaying the logos of Twitter and Facebook on the screen. But there was no call to action, no “friend us” or “follow us,” and nothing written or spoken about the logos in [...]
Tagged as: food, social media, tv
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April 5, 2010 · 6 comments
Since January 1st, I’ve photographed and cataloged every meal I’ve eaten on a site called What I Ate This Year. I’ve been using Tumblr for the project, but thanks to an article on PSFK I discovered a photoblogging service called Eat.ly designed specifically for people to share their meals.
I gave the service a solid once-over [...]
Tagged as: food, social media
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December 11, 2009 · 0 comments
PSFK tipped me off to Seppukoo.com, a social experiment of sorts where you gain points for disabling your facebook account (committing “virtual suicide”) and then encouraging your friends to do the same. I love the idea and I think it speaks to a lot of the issues and anxieties that people today have with social [...]
Tagged as: social media
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October 27, 2009 · 2 comments
Now that the dust has cleared on this Monster Energy Drink vs Vermonster beer debacle, I’d like to share some thoughts about the matter. I speak as someone who wrote their Master’s Thesis (along with two partners) on the psychology of consumer boycotts. Our thesis examined not only why people choose to boycott but how [...]
Tagged as: beer, boycotts, social media
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scottluptowski.com is a blog about the Internet, branding, marketing, social media, new media, and anything else that I find interesting.
