a blog about marketing, branding, and the Internet by Scott Luptowski
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A week and a half ago, the NFL made the mistake of creating a standardized logo for the Super Bowl. This ends the tradition and excitement of creating a new identity for each year’s game. From now on, each Super Bowl will use the same logo, slightly tweaking it each year for the correct [...]
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Remember Arena Football? As a kid, I stumbled upon a rare television broadcast of a game and found myself thrust into a completely different world: here were teams I’d never heard of, from cities I had only seen written on maps, playing a game I had no idea even existed. It was like discovering football [...]
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