Posts tagged as:

technology

Glass is a New Way to Share Information with Friends and to Interact with Brands

August 16, 2010 · 1 comment

Have you heard of Glass? The new invite-only service is a “virtual canvas over the entire web where you can literally place notes on top of any website.” You can share these publicly, like on Twitter, or just with your friends. There’s a rather polished promo video to go along with it, and I must [...]

Tagged as: internet, social media, technology

{ 1 comment }

Highlighted Text Promotes a TV Show

August 12, 2010 · 0 comments

Here’s something I’ve never seen before. To promote the new Showtime series “The Big C,” the network persuaded Mediaite.com to change the color of the first letter “C” in all of their headlines. The headlines are usually black, but the ‘big C’ appears in red. When a user hovers over that red C, up pops [...]

Tagged as: advertising, technology, tv

{ 0 comments }

The Blurring Line Between Ads and Apps

April 12, 2010 · 2 comments

Apple’s media event last Thursday received plenty of attention for multitasking and the other new features on iPhone OS 4. But one feature in particular – the iAd advertising platform – has incredible potential to change the way users interact with their iPhones. The Toy Story ad demonstrated some of the amazing technology now available [...]

Tagged as: advertising, mobile, technology

{ 2 comments }