Here’s something I’ve never seen before. To promote the new Showtime series “The Big C,” the network persuaded Mediaite.com to change the color of the first letter “C” in all of their headlines. The headlines are usually black, but the ‘big C’ appears in red. When a user hovers over that red C, up pops [...]
Tagged as:
advertising,
technology,
tv
I saw a TV advertisement last night and at the end of the spot saw something that is becoming increasingly common in advertising: displaying the logos of Twitter and Facebook on the screen. But there was no call to action, no “friend us” or “follow us,” and nothing written or spoken about the logos in [...]
Tagged as:
food,
social media,
tv