a blog about marketing, branding, and the Internet by Scott Luptowski
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The last time I wrote, many people were still unsure if Bros Icing Bros was a genius piece of viral marketing or a consumer trend that grew organically with the help of the internet. The rate at which Bros Icing Bros grew (less than two months from glimmer in a frat boy’s eye to an [...]
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The relative failure of Smirnoff Ice with the male market probably has less to do with the taste of the drink than with the perceived emasculating nature of the drink. We’re told that Smirnoff Ice is for girls, people of a barely-legal drinking age, and those who can’t “handle” real drinks. The makers of Bud, [...]
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